Email List Growth Blueprint

Photo by rawpixel on Unsplash

Some say it is all about your list. But what do you do if you are just starting out and don’t have a list? I use Aweber as my email service provider and they have created an awesome online free course you can take to learn how to grow your email list.

The course curriculum

The six lessons in this course are self-paced. You can complete them all at once or choose to spread them out over six days or more. Here’s what you’ll learn in each lesson:

Lesson 1:

Audience research and picking the right topic for your lead magnet

Learn how to conduct thorough audience research so that you can pick the most compelling topic for your lead magnet. Your ideal subscribers won’t be able to resist signing up for your incentive!

Lesson 2:

Choosing a format for your lead magnet

This lesson will show you the different type of lead magnet formats (like checklists, coupons, and guides) and how you can choose the best one to get more email marketing leads.

Lesson 3:

The start-to-finish plan for creating your lead magnet

Create and launch your lead magnet with expert advice from the AWeber team and easy-to-use tools. And get tips that’ll help you write compelling content quickly.

Lesson 4:

Selecting your sign up form

In this lesson, learn the ins and outs of the 7 most-popular form types and determine which type will help you reach your list growth goals.

Lesson 5:

Sign up form tools that work for you

Discover the best sign up platforms for growing your email list and how to choose one that fits your needs.

Lesson 6:

Copywriting and design strategies to make your sign up form convert

Get simple optimization hacks to create a sign up form that will grab people’s attention and get them to subscribe.

So what are you waiting for? Learn how to grow your email list in less than 4 hours with step-by-step, expert guidance in six short and simple lessons.


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Joe was especially helpful to me in taking my visionary ideas and then clothing them, not just with graphics, but also in actual long range plans that could then be used to bring others into shared tasks of implementing those plans.

Zeb Bradford Long, Executive Director PRMI