“Success is the sum of small efforts, repeated day in and day out.
No matter where you are, when you walk into the nearest Target store, you’ll receive a similar experience. You’ll see employees in red shirts and tan pants. You’ll find the toy section in the back of the store and the company’s iconic “bullseye” graphics on signage throughout.
When you walk into a Starbucks, you’ll also experience consistency. You’ll see specials highlighted on chalkboards. You can eye your favorite treats at the counter, from scones to cake pops. You can order your favorite beverage ahead of time and choose to have it ready when you arrive at the local store.
Target has more than 1,800 store locations in the U.S. and Starbucks has more than 8,000 U.S. locations, yet these iconic brands know how to deliver a consistent brand experience. You know what you’re going to experience before you arrive at the store. This consistency is an important element of their brand strategies.
Joseph L. Schlosser is a creative faith-driven marketing strategist who teaches Entrepreneurs how to turn their passion into profit using web-based platforms, social media, and soul based communications. His approach integrates proven strategic analysis and intuitive discernment so each person can quickly identify their specific life purpose, the right resources to use, and how to advance God’s kingdom in a powerful and sustaining way.