Archive for Marketing

4 Steps To Creating A Consistent Brand Experience


Success -

“Success is the sum of small efforts, repeated day in and day out.
Robert Collier

No matter where you are, when you walk into the nearest Target store, you’ll receive a similar experience. You’ll see employees in red shirts and tan pants. You’ll find the toy section in the back of the store and the company’s iconic “bullseye” graphics on signage throughout.

When you walk into a Starbucks, you’ll also experience consistency. You’ll see specials highlighted on chalkboards. You can eye your favorite treats at the counter, from scones to cake pops. You can order your favorite beverage ahead of time and choose to have it ready when you arrive at the local store.

Target has more than 1,800 store locations in the U.S. and Starbucks has more than 8,000 U.S. locations, yet these iconic brands know how to deliver a consistent brand experience. You know what you’re going to experience before you arrive at the store. This consistency is an important element of their brand strategies.

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Use The Power Of Video To Promote Your Business

“Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.”

Robert Weiss

Is video a core component of your marketing strategy? It should be. Video can boost your search engine rankings and is an effective way to increase customer engagement.

  • 82 percent of Twitter users watch video content on Twitter.
  • 45 percent of people watch more than an hour of Facebook or YouTube videos every week.
  • More than 500 million hours of videos are watched on YouTube each day.
  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

In an article from Promotional Consultant Today, we’ll dig past the video posts of cute kittens, funny memes and recipes, and share these tips from U.K.-based marketer Sarah Orchard on how you can incorporate video in simple ways to promote your business.

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3 Types of High-Converting Headlines

When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line that separates a successful campaign and utter failure. More than ever before, the world is getting more competitive by the day, and it is up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his game. And the best way to do this is through funneling more sales with the aid of a solid converting headline that will even the most skeptical individuals into regular, loyal customers.

There are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. All of them have a few things in common.  Here are a few of them:

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10 Quick Social Media Marketing Tips

Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign. Read More

Joe was especially helpful to me in taking my visionary ideas and then clothing them, not just with graphics, but also in actual long range plans that could then be used to bring others into shared tasks of implementing those plans.

Zeb Bradford Long, Executive Director PRMI