Archive for Business

Making Business Connections – 5 Tips

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Throughout your career, it’s important to constantly make (and use) your business connections. You never know who could turn into a client or introduce you to someone who wants to work with you. From trade 
shows and conferences to sporting events and volunteer opportunities,  you can network virtually anywhere.  

Malak Saleh, an editorial intern for Inc., set out to learn how to network effectively. She visited with a group of high-profile business executives and innovative entrepreneurs during Austin’s SXSW festival. In an article from Promotional Consultant Today, here are 5 takeaways that Saleh learned from some of these luminaries when it comes to meeting potential business partners and developing new opportunities.

1. Do your homework before formally networking. Get to know the person you plan on talking to in advance. By doing thorough research, you should gain a rough idea of how you can appeal to that contact, says Elizabeth Gore, the president of Alice, an A.I.-based adviser for business owners. But professional relationships should benefit both parties. “Really think about that two-way connection,” Gore advises. When you approach someone, know what you can offer that person to make the interaction more memorable, authentic and distinct.

2. Stick to the 48-hour rule. After a business meeting or conference, or even just a quick chat over coffee, Gore says, it’s crucial to follow up within a short time frame. Once she parts ways with a potential professional contact, she puts a reminder in her calendar to check back within 48 hours. Getting in touch any later than two days after meeting someone can give the impression that you don’t care about the new relationship or the subject you discussed with your new contact.

3. Be specific in what you want. Cindy Eckert, founder and CEO of Pink Ceiling, a venture capital fund that invests in women-led businesses, preaches the value of persistence. Saleh learned from Eckert the importance of being upfront and tenacious in letting people know what you are out to accomplish. “You have to be convinced that you would be doing the other person a disservice by not telling them what you’re trying to do and how you’re trying to change the game,” says Eckert, who has sold two pharmaceutical companies for a total of $1.5 billion. “That is the mark of a true entrepreneur. They’re so determined that everybody will hear their vision.”

4. Don’t immediately ask someone what they do. Saleh discovered that this is the worst question to ask when you first meet someone. The best professionals will approach a networking opportunity with fresh questions. Find a conversation topic to connect on. Once you hit on something that can bond you with a prospective contact, you have better odds when it comes to asking that person for a favor. It’s also a good idea to always have a sample of a new or best-selling product on you to give away when you meet someone, she adds. That’s how you leave a lasting impression.

5. Display confidence. When you want to make a new business connection, confidence matters. Go up to people whether you know if they can help you or not. Greet them and ask them what they are talking about.There’s great value in building your network of business connections. Use the tips above to build and maintain meaningful relationships.

Compiled by Audrey Sellers, Promotional Consultant Today

Source: Malak Saleh is an editorial intern for Inc. She formerly worked at an Environmental Protection Commission branch in Florida where she looked at the impact local businesses had on active waste management programs.

Three Ways To Put More Love Into Your Business

Photo by Brooke Cagle –

“Doing what you love is the cornerstone of having abundance in your life.”

Wayne Dyer

Valentine’s Day is an ideal time to consider how much love you exhibit to your team and clients. Have you created a warm environment that makes your colleagues genuinely love working with you? Love isn’t something that is relegated only to your personal life. By creating a loving atmosphere at work, you help others achieve happiness and job satisfaction, and you help nourish bonds between people on your team. An article in Harvard Business Review pointed out that employees in workplaces that encouraged affection, tenderness and caring had a better work experience and passed that experience on to others.

Today we explore some ways to feel the love in your business with tips from Steve Farber, a keynote speaker, and leadership expert.

  1. Incorporate love into your business model. Think about how you treat your team. Employees mirror how they are treated by their leaders. Do you greet your employees warmly in the morning? Do you take time to ask how they are doing and attentively listen or offer to help? When you do, you help them see that they matter to you. They will pass that caring and kind treatment onto others—including colleagues and customers.
  2. Take a few minutes to show your genuine interest. Just like the Golden Rule, demonstrating love in the workplace is no more complicated than treating others how you would like to be treated. Farber encourages leaders to really try and understand the people around them, including colleagues, employees, clients and vendors. Spend five minutes chatting about their weekend or upcoming plans. Talk about the hometown team that won big (or bombed) over the weekend. It doesn’t take much to cultivate a loving atmosphere that overflows with warmth, openness and accessibility.
  3. Be the person who exudes love in your workplace. Start today by ensuring that love is part of your business model. Farber says it’s easy to do when you build in extra time for people to talk to each other. Seek ways to humanize the interactions around you. Do this in business meetings but also check in on people and see how they’re feeling. Don’t just send an e-mail but drop by in person when you can and take a sincere interest in hearing about their lives. Instead of thinking of your own to-do list and what you need to accomplish, invest your time in the people who need you. Be the kind of leader who loves his or her work and mission, and you stand one step closer to being the kind of company people love doing business with.

While you might not normally think love has a place in business, leaders who express love will get love in return. A little bit of kindness and appreciation goes a long way at building a team that remains loyal, respects each other and trusts each other. It’s up to the leader to set a loving tone, so consider some ways you can demonstrate love today.

Source: Steve Farber, founder of The Extreme Leadership Institute, is a popular keynote speaker and leadership expert. He’s the bestselling author of The Radical Leap, The Radical Edge and Greater Than Yourself.

Compiled by Audrey Sellers from Promotional Consultant Today.

4 Steps To Creating A Consistent Brand Experience


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“Success is the sum of small efforts, repeated day in and day out.
Robert Collier

No matter where you are, when you walk into the nearest Target store, you’ll receive a similar experience. You’ll see employees in red shirts and tan pants. You’ll find the toy section in the back of the store and the company’s iconic “bullseye” graphics on signage throughout.

When you walk into a Starbucks, you’ll also experience consistency. You’ll see specials highlighted on chalkboards. You can eye your favorite treats at the counter, from scones to cake pops. You can order your favorite beverage ahead of time and choose to have it ready when you arrive at the local store.

Target has more than 1,800 store locations in the U.S. and Starbucks has more than 8,000 U.S. locations, yet these iconic brands know how to deliver a consistent brand experience. You know what you’re going to experience before you arrive at the store. This consistency is an important element of their brand strategies.

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5 Reasons Why You Need Consistency

"Success doesn’t come from what you do occasionally, it comes from what you do consistently." Marie Forelo

Do you have consistency in your life? In other words, do you have steadfast adherence to exercising or cooking, or to the way you approach your sales pipeline? More important, why should you care about having uniformity in these areas?

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New GDPR requirements

As of May 25, 2018, the new European privacy law, the General Data Protection Regulation (GDPR) went into full effect.

This law is meant to strengthen your personal data rights when it comes to collection, storage, processing, etc… and Excellent Adventures Inc. (the Company) is committed to complying with the GDPR and we’ve made a few updates:

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Use The Power Of Video To Promote Your Business

“Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.”

Robert Weiss

Is video a core component of your marketing strategy? It should be. Video can boost your search engine rankings and is an effective way to increase customer engagement.

  • 82 percent of Twitter users watch video content on Twitter.
  • 45 percent of people watch more than an hour of Facebook or YouTube videos every week.
  • More than 500 million hours of videos are watched on YouTube each day.
  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

In an article from Promotional Consultant Today, we’ll dig past the video posts of cute kittens, funny memes and recipes, and share these tips from U.K.-based marketer Sarah Orchard on how you can incorporate video in simple ways to promote your business.

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Create A WordPress Website In 5 Easy Steps



If you’ve been putting off the decision to set up a website for your small business because you assume it will be complicated or time-consuming, don’t worry. Setting up a basic WordPress website is remarkably easy. In fact, most people can go from start to finish in about 30 minutes — without any advanced tech skills or special training.

While there are literally hundreds of free hosting platforms out there, the self-hosting options available with give small business owners much more control over their site. If you aren’t sure which approach is best for you, take a couple of minutes to review the differences. Because you’ll need to choose a hosting provider to use, this tutorial will walk you through launching a self-hosted website with Bluehost.

So let’s get started: here’s how to create a WordPress website in five quick steps.

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Five Ways To Become An Influencer

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Do you ever feel like you’re just going through the motions at work? You’re maintaining your responsibilities, but you just don’t feel like you’re making professional progress. Sometimes when you hit this point, it’s natural to consider changing jobs or changing careers altogether. However, this can be a sign that you need to become more influential in your current job, rather than changing jobs.

How do you become more influential? Lolly Daskal, president and CEO of Lead From Within, a global consultancy that specializes in leadership and entrepreneurial development, says to start by examining your current workplace relationships.  Her new book is The Leadership Gap: What Gets Between You and Your Greatness.

From Promotional Consultant Today, we share Daskal’s five tips for bringing the best of what you have to offer to workplace relationships.

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Transform Your Life In 15 Minutes A Day

This article is from Promotional Consultant Today, compiled by Cassandra Johnson.

Have you ever made a big change in your life? Did the change happen overnight? In most cases, probably not. It took time. Each of us shares at least one thing in common: We all have at our disposal 1,440 minutes in a single day. What we do with that time; however, is what ultimately makes us different.

What would happen if you took just one percent of those 1,440 minutes, just 14 minutes and 24 seconds—about 15 minutes a day—and consciously tried to change your life? In this article, you’ll learn how those 15 minutes could transform your business, with these insights on micro-shifting from Gary Jansen, senior editor of Penguin Random House.

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Where Are You In Your Entrepreneurial Journey? Part 2

This is the 2nd of a 2 part article from Promotional Consultant Today.

Entrepreneurs come in all shapes and sizes. Some are small-business owners entrenched in their local communities. Some have big aspirations to shake up an entire industry. Some are hungry to grow their business. Others have been running their businesses for a long time and are looking to get out.

Yesterday, Promotional Consultant Today introduced you to John, a financially successful entrepreneur who is looking to wind down his career. He’s what we call an Exiter; learn more in this issue. You were also introduced to a couple who were starting their own business. They are considered Growers because they are willing to invest dollars back into their business to support their growth strategies.

You also met Mary. She has a small custom-framing chain of stores that is stable and profitable. Mary is a Glider; she’s on an even keel—supporting business growth while she prepares for retirement.

This issue of Promotional Consultant Today will introduce you to Derek who is the fourth kind of entrepreneur—a Speed-Bumper. You’ll also learn more about why John is an Exiter.

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Where Are You In Your Entrepreneurial Journey? Part 1

The following article is from Promotional Consultant Today

John, a man in his early 60’s, is an entrepreneur whose software company has coasted along for years. The business is growing steadily, although at a much slower pace than 20 years ago.

John is financially set for life and wants to enjoy retirement by traveling with his wife and spending time with his grandchildren. Although there’s no immediate hurry, he’s looking to cash out of his company, which is now largely in the hands of his capable daughter.

John is what Ami Kassar, founder and chief executive officer of Multifunding LLC, calls an Exiter. This is one of four types of entrepreneurs. The other three she identifies as Growers, Gliders, and Speed-bumpers, which we describe and differentiate today and tomorrow in Promotional Consultant Today.

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Create a Solid Foundation for Your New Business

In the beginning, all entrepreneurs dream of breaking out of the employee rat race and becoming their own boss – with a successful business giving them the financial and personal freedom they desire. Many of these dreams will fall in mid-flight because the would-be entrepreneur didn’t build his business on a solid foundation of planning and actions.

Before you quit your job and strike out on your own, think about the following pitfalls you might face along the way:

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6 Benefits of a Digital Product Business

If you’re looking for a business model that allows you to generate genuinely passive income and have the potential to make a lot of money in the process, then a digital product business might just be right for you. Digital products are products that exist solely in digital format and include the likes of software, eBooks, e-courses and computer games. They also happen to offer perhaps the best business opportunity of any type of product, so read on to find out what makes them such a great choice for making money online.

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Becoming an Entrepreneur – Would It Make You Happy?

Become an entrepreneur - Joe SchlosserYou may think about breaking away from your boring job and setting out to build your own business and become your own boss – but would the drastic change really make you happy in the long-term?

When you’re considering breaking away and finding happiness as an entrepreneur, there are some things to think about – the advantages and disadvantages in both.

One advantage of being your own boss is that you get to set your own hours and make decisions about what you’re going to work on at any given time. But, there will also be those times when you have to be the one to do all the work, both fun and boring.

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7 Tips On Leaving Your Job

Whether you’re leaving your job based on the acquisition of a better one, starting your own business or for any other reason, there are ways to quit without slamming doors behind you or leaving a bad mark on your employment history.

Here are seven tips to leave your job without causing a tsunami and on a high note that can enhance your career:

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Joe was especially helpful to me in taking my visionary ideas and then clothing them, not just with graphics, but also in actual long range plans that could then be used to bring others into shared tasks of implementing those plans.

Zeb Bradford Long, Executive Director PRMI