Email List Growth Blueprint

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Some say it is all about your list. But what do you do if you are just starting out and don’t have a list? I use Aweber as my email service provider and they have created an awesome online free course you can take to learn how to grow your email list.

The course curriculum

The six lessons in this course are self-paced. You can complete them all at once or choose to spread them out over six days or more. Here’s what you’ll learn in each lesson:

Lesson 1:

Audience research and picking the right topic for your lead magnet

Learn how to conduct thorough audience research so that you can pick the most compelling topic for your lead magnet. Your ideal subscribers won’t be able to resist signing up for your incentive!

Lesson 2:

Choosing a format for your lead magnet

This lesson will show you the different type of lead magnet formats (like checklists, coupons, and guides) and how you can choose the best one to get more email marketing leads.

Lesson 3:

The start-to-finish plan for creating your lead magnet

Create and launch your lead magnet with expert advice from the AWeber team and easy-to-use tools. And get tips that’ll help you write compelling content quickly.

Lesson 4:

Selecting your sign up form

In this lesson, learn the ins and outs of the 7 most-popular form types and determine which type will help you reach your list growth goals.

Lesson 5:

Sign up form tools that work for you

Discover the best sign up platforms for growing your email list and how to choose one that fits your needs.

Lesson 6:

Copywriting and design strategies to make your sign up form convert

Get simple optimization hacks to create a sign up form that will grab people’s attention and get them to subscribe.

So what are you waiting for? Learn how to grow your email list in less than 4 hours with step-by-step, expert guidance in six short and simple lessons.


Making Business Connections – 5 Tips

networking -

Throughout your career, it’s important to constantly make (and use) your business connections. You never know who could turn into a client or introduce you to someone who wants to work with you. From trade 
shows and conferences to sporting events and volunteer opportunities,  you can network virtually anywhere.  

Malak Saleh, an editorial intern for Inc., set out to learn how to network effectively. She visited with a group of high-profile business executives and innovative entrepreneurs during Austin’s SXSW festival. In an article from Promotional Consultant Today, here are 5 takeaways that Saleh learned from some of these luminaries when it comes to meeting potential business partners and developing new opportunities.

1. Do your homework before formally networking. Get to know the person you plan on talking to in advance. By doing thorough research, you should gain a rough idea of how you can appeal to that contact, says Elizabeth Gore, the president of Alice, an A.I.-based adviser for business owners. But professional relationships should benefit both parties. “Really think about that two-way connection,” Gore advises. When you approach someone, know what you can offer that person to make the interaction more memorable, authentic and distinct.

2. Stick to the 48-hour rule. After a business meeting or conference, or even just a quick chat over coffee, Gore says, it’s crucial to follow up within a short time frame. Once she parts ways with a potential professional contact, she puts a reminder in her calendar to check back within 48 hours. Getting in touch any later than two days after meeting someone can give the impression that you don’t care about the new relationship or the subject you discussed with your new contact.

3. Be specific in what you want. Cindy Eckert, founder and CEO of Pink Ceiling, a venture capital fund that invests in women-led businesses, preaches the value of persistence. Saleh learned from Eckert the importance of being upfront and tenacious in letting people know what you are out to accomplish. “You have to be convinced that you would be doing the other person a disservice by not telling them what you’re trying to do and how you’re trying to change the game,” says Eckert, who has sold two pharmaceutical companies for a total of $1.5 billion. “That is the mark of a true entrepreneur. They’re so determined that everybody will hear their vision.”

4. Don’t immediately ask someone what they do. Saleh discovered that this is the worst question to ask when you first meet someone. The best professionals will approach a networking opportunity with fresh questions. Find a conversation topic to connect on. Once you hit on something that can bond you with a prospective contact, you have better odds when it comes to asking that person for a favor. It’s also a good idea to always have a sample of a new or best-selling product on you to give away when you meet someone, she adds. That’s how you leave a lasting impression.

5. Display confidence. When you want to make a new business connection, confidence matters. Go up to people whether you know if they can help you or not. Greet them and ask them what they are talking about.There’s great value in building your network of business connections. Use the tips above to build and maintain meaningful relationships.

Compiled by Audrey Sellers, Promotional Consultant Today

Source: Malak Saleh is an editorial intern for Inc. She formerly worked at an Environmental Protection Commission branch in Florida where she looked at the impact local businesses had on active waste management programs.

Three Ways To Put More Love Into Your Business

Photo by Brooke Cagle –

“Doing what you love is the cornerstone of having abundance in your life.”

Wayne Dyer

Valentine’s Day is an ideal time to consider how much love you exhibit to your team and clients. Have you created a warm environment that makes your colleagues genuinely love working with you? Love isn’t something that is relegated only to your personal life. By creating a loving atmosphere at work, you help others achieve happiness and job satisfaction, and you help nourish bonds between people on your team. An article in Harvard Business Review pointed out that employees in workplaces that encouraged affection, tenderness and caring had a better work experience and passed that experience on to others.

Today we explore some ways to feel the love in your business with tips from Steve Farber, a keynote speaker, and leadership expert.

  1. Incorporate love into your business model. Think about how you treat your team. Employees mirror how they are treated by their leaders. Do you greet your employees warmly in the morning? Do you take time to ask how they are doing and attentively listen or offer to help? When you do, you help them see that they matter to you. They will pass that caring and kind treatment onto others—including colleagues and customers.
  2. Take a few minutes to show your genuine interest. Just like the Golden Rule, demonstrating love in the workplace is no more complicated than treating others how you would like to be treated. Farber encourages leaders to really try and understand the people around them, including colleagues, employees, clients and vendors. Spend five minutes chatting about their weekend or upcoming plans. Talk about the hometown team that won big (or bombed) over the weekend. It doesn’t take much to cultivate a loving atmosphere that overflows with warmth, openness and accessibility.
  3. Be the person who exudes love in your workplace. Start today by ensuring that love is part of your business model. Farber says it’s easy to do when you build in extra time for people to talk to each other. Seek ways to humanize the interactions around you. Do this in business meetings but also check in on people and see how they’re feeling. Don’t just send an e-mail but drop by in person when you can and take a sincere interest in hearing about their lives. Instead of thinking of your own to-do list and what you need to accomplish, invest your time in the people who need you. Be the kind of leader who loves his or her work and mission, and you stand one step closer to being the kind of company people love doing business with.

While you might not normally think love has a place in business, leaders who express love will get love in return. A little bit of kindness and appreciation goes a long way at building a team that remains loyal, respects each other and trusts each other. It’s up to the leader to set a loving tone, so consider some ways you can demonstrate love today.

Source: Steve Farber, founder of The Extreme Leadership Institute, is a popular keynote speaker and leadership expert. He’s the bestselling author of The Radical Leap, The Radical Edge and Greater Than Yourself.

Compiled by Audrey Sellers from Promotional Consultant Today.

45+ Email Content Templates + Complete Course To Writing Great Emails

What to Write - 45 + Email Templates

Whether you’re just getting started or want better results from your emails, get the tools, guidance, and expertise you need to succeed.

Download The Free Guide Now

Here’s what’s included in this free course:

  • More than 45 fill-in-the-blank copy templates. Writing emails has never been easier or faster. Add your info to the blanks in the templates like a game of MadLibs. Then, simply paste the content into your email marketing platform and send.
  • How to write every email you should be sending. Unsure what emails you should send and what to write in them? Learn about the most important ones – like automated emails, survey emails and sale emails.
  • Homework to help you take action. To prevent procrastination and help you apply what you learn, you’ll get manageable homework broken out into simple steps that you can complete in less than 15 minutes.
  • Expert copywriting strategies to optimize your emails. Trying to get more opens, clicks and sales from your current emails? Learn copywriting tricks that’ll catch your audience’s attention and help you surpass your goals.

Learn advanced strategies and take action with step-by-step homework in the course emails.

Download The Free Guide Now

4 Steps To Creating A Consistent Brand Experience


Success -

“Success is the sum of small efforts, repeated day in and day out.
Robert Collier

No matter where you are, when you walk into the nearest Target store, you’ll receive a similar experience. You’ll see employees in red shirts and tan pants. You’ll find the toy section in the back of the store and the company’s iconic “bullseye” graphics on signage throughout.

When you walk into a Starbucks, you’ll also experience consistency. You’ll see specials highlighted on chalkboards. You can eye your favorite treats at the counter, from scones to cake pops. You can order your favorite beverage ahead of time and choose to have it ready when you arrive at the local store.

Target has more than 1,800 store locations in the U.S. and Starbucks has more than 8,000 U.S. locations, yet these iconic brands know how to deliver a consistent brand experience. You know what you’re going to experience before you arrive at the store. This consistency is an important element of their brand strategies.

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5 Reasons Why You Need Consistency

"Success doesn’t come from what you do occasionally, it comes from what you do consistently." Marie Forelo

Do you have consistency in your life? In other words, do you have steadfast adherence to exercising or cooking, or to the way you approach your sales pipeline? More important, why should you care about having uniformity in these areas?

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New GDPR requirements

As of May 25, 2018, the new European privacy law, the General Data Protection Regulation (GDPR) went into full effect.

This law is meant to strengthen your personal data rights when it comes to collection, storage, processing, etc… and Excellent Adventures Inc. (the Company) is committed to complying with the GDPR and we’ve made a few updates:

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Use The Power Of Video To Promote Your Business

“Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.”

Robert Weiss

Is video a core component of your marketing strategy? It should be. Video can boost your search engine rankings and is an effective way to increase customer engagement.

  • 82 percent of Twitter users watch video content on Twitter.
  • 45 percent of people watch more than an hour of Facebook or YouTube videos every week.
  • More than 500 million hours of videos are watched on YouTube each day.
  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

In an article from Promotional Consultant Today, we’ll dig past the video posts of cute kittens, funny memes and recipes, and share these tips from U.K.-based marketer Sarah Orchard on how you can incorporate video in simple ways to promote your business.

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Create A WordPress Website In 5 Easy Steps



If you’ve been putting off the decision to set up a website for your small business because you assume it will be complicated or time-consuming, don’t worry. Setting up a basic WordPress website is remarkably easy. In fact, most people can go from start to finish in about 30 minutes — without any advanced tech skills or special training.

While there are literally hundreds of free hosting platforms out there, the self-hosting options available with give small business owners much more control over their site. If you aren’t sure which approach is best for you, take a couple of minutes to review the differences. Because you’ll need to choose a hosting provider to use, this tutorial will walk you through launching a self-hosted website with Bluehost.

So let’s get started: here’s how to create a WordPress website in five quick steps.

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Four Ways To Take Back Control

“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.”
Francis Of Assisi

How often do you check your email, voicemail or social media profiles during your workday?

In a recent post, blogger Sarah Ninivaggi refers to Georgetown University professor Cal Newport, a computer scientist and author of Deep Work: Rules for Focused Success in a Distracted World, who argues that multitasking and constant distractions are seriously affecting today’s workers.

As a result, it usually feels like there’s never enough time to accomplish everything, and trying to focus on multiple things at once reduces our ability to be in the moment and contribute our best work.

Newport’s solution is a strategy he calls “Deep Work.” From the current issue of Promotional Consultant Today, I share Ninivaggi’s four-step summary of the professor’s work strategies.

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Five Ways To Become An Influencer

How to gain influence -

Do you ever feel like you’re just going through the motions at work? You’re maintaining your responsibilities, but you just don’t feel like you’re making professional progress. Sometimes when you hit this point, it’s natural to consider changing jobs or changing careers altogether. However, this can be a sign that you need to become more influential in your current job, rather than changing jobs.

How do you become more influential? Lolly Daskal, president and CEO of Lead From Within, a global consultancy that specializes in leadership and entrepreneurial development, says to start by examining your current workplace relationships.  Her new book is The Leadership Gap: What Gets Between You and Your Greatness.

From Promotional Consultant Today, we share Daskal’s five tips for bringing the best of what you have to offer to workplace relationships.

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Transform Your Life In 15 Minutes A Day

This article is from Promotional Consultant Today, compiled by Cassandra Johnson.

Have you ever made a big change in your life? Did the change happen overnight? In most cases, probably not. It took time. Each of us shares at least one thing in common: We all have at our disposal 1,440 minutes in a single day. What we do with that time; however, is what ultimately makes us different.

What would happen if you took just one percent of those 1,440 minutes, just 14 minutes and 24 seconds—about 15 minutes a day—and consciously tried to change your life? In this article, you’ll learn how those 15 minutes could transform your business, with these insights on micro-shifting from Gary Jansen, senior editor of Penguin Random House.

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Time to Drop the Perfectionism

perfection fresco
Do you hold yourself to high standards for everything? If so, you’re not alone. Most gifted people strive for perfection.

But what if inflexible standards are slowing you down and holding you back?

There’s evidence that constant perfectionism can get in the way of a happy and productive life. It’s connected to procrastination, low productivity, and depression.

More often than not, continual high standards aren’t needed for us to succeed in life. Think about people like Einstein, Oprah, Donald Trump, Walt Disney and Bill Gates. These famously accomplished people have reported that they owe their achievements to their unstoppable nature and willingness to make mistakes.

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Adjust Your Sails to the Future

“When you can’t change the direction of the wind – adjust your sails,” is a quote from inspirational writer, H. Jackson Brown, Jr, is one that has depth and meaning if there are things going on in your life that you can’t control.

The only things you can change are those which you have control over. Therefore, you need to find a way to get on with your life (adjust your sails) and look to the future rather than spending more time on what’s not working.

If a sailor knows a storm is coming from a certain direction, he or she will adjust the sails and let the wind blow them in the opposite direction. Remaining on the same course might mean being caught up in a disaster that could sink the boat.

It’s the same with your life. Continuing on a course where disaster is looming and just waiting to take you down might make it impossible for you to ever get out of the “storm,” and head on to safe passage.

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New Beginnings and Final Endings

There has to be endings to create new beginnings. An old year ends and a New Year begins, full of promises of change and new experiences. Mitch Albom, author of “The Five People You Meet in Heaven,” wrote: “All endings are also beginnings. We just don’t know it at the time.”

It’s a great way to look at endings in our lives. Some endings, such as the death of a loved one, will leave you sad, but if you can accept it as an entire host of good memories and eventually go on with what the new beginnings have in store for you, you’ll live a happier and more fulfilled life.

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Getting Dressed In The Dark

Remember in the dark what you have seen in the light.  -Jack Modesat

Interesting thing about darkness is that no amount of it can withstand the tiniest bit of light.  Just can’t be done.  Darkness must flee at the instance of light.  Yet our lives are surrounded by the darkness of this fallen world.  In it, we tend to stumble along, cursing flashlights that need batteries, trying to remember where the light switch is, holding our hands out so we don’t run into to things.  Darkness also has a tendency to fuel our fear of the unknown.

For the first 40 years of my life, I was in darkness.  Oh sure, I had enough lights on around me to think it didn’t matter.  Every now and then I’d venture out to the edge and run fearfully back to the middle where it was comfortable and safe.  But then God reached out and got a hold of me, taking me on an incredible life journey and now since 1999 I can finally say I have turned on the lights.  Stadium lights full on – Daylight 24/7.

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Where Are You In Your Entrepreneurial Journey? Part 2

This is the 2nd of a 2 part article from Promotional Consultant Today.

Entrepreneurs come in all shapes and sizes. Some are small-business owners entrenched in their local communities. Some have big aspirations to shake up an entire industry. Some are hungry to grow their business. Others have been running their businesses for a long time and are looking to get out.

Yesterday, Promotional Consultant Today introduced you to John, a financially successful entrepreneur who is looking to wind down his career. He’s what we call an Exiter; learn more in this issue. You were also introduced to a couple who were starting their own business. They are considered Growers because they are willing to invest dollars back into their business to support their growth strategies.

You also met Mary. She has a small custom-framing chain of stores that is stable and profitable. Mary is a Glider; she’s on an even keel—supporting business growth while she prepares for retirement.

This issue of Promotional Consultant Today will introduce you to Derek who is the fourth kind of entrepreneur—a Speed-Bumper. You’ll also learn more about why John is an Exiter.

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Where Are You In Your Entrepreneurial Journey? Part 1

The following article is from Promotional Consultant Today

John, a man in his early 60’s, is an entrepreneur whose software company has coasted along for years. The business is growing steadily, although at a much slower pace than 20 years ago.

John is financially set for life and wants to enjoy retirement by traveling with his wife and spending time with his grandchildren. Although there’s no immediate hurry, he’s looking to cash out of his company, which is now largely in the hands of his capable daughter.

John is what Ami Kassar, founder and chief executive officer of Multifunding LLC, calls an Exiter. This is one of four types of entrepreneurs. The other three she identifies as Growers, Gliders, and Speed-bumpers, which we describe and differentiate today and tomorrow in Promotional Consultant Today.

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3 Types of High-Converting Headlines

When it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line that separates a successful campaign and utter failure. More than ever before, the world is getting more competitive by the day, and it is up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his game. And the best way to do this is through funneling more sales with the aid of a solid converting headline that will even the most skeptical individuals into regular, loyal customers.

There are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. All of them have a few things in common.  Here are a few of them:

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10 Quick Social Media Marketing Tips

Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign. Read More

How to Find Writers For Your eBook

eBooks are the ultimate digital product that you can sell repeatedly with zero overhead cost or shipping expense and people are often willing to pay a lot of money for. This way you can earn passive income and potentially even achieve complete financial freedom.

That’s the dream but before you can even think about getting started you will need to create the book you’re going to sell. This can be a daunting task if you’re not a writer yourself but fortunately there’s a solution – hire someone who is.

And the even better news, there are lots of places you can find great writers for eBooks online. Here are just some of them:

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10 Quick Tips For Writing Your Own eBook

If you want to start making money from eBook sales then your options are to outsource the content creation to a third party, or to try and write it yourself. If you can write the product yourself then this is actually the preferred choice as it means you retain full control over the outcome of the product and you can offer some genuine insight and something truly new. Hiring a writer will usually result in a passable book that covers all the basics – but if you have something truly special to say you really need to say it yourself.  Pull from your own experience and challenges on how you accomplished something.

Writing an eBook is hard though, which is why you should follow these ten simple tips that can really help:

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Create a Solid Foundation for Your New Business

In the beginning, all entrepreneurs dream of breaking out of the employee rat race and becoming their own boss – with a successful business giving them the financial and personal freedom they desire. Many of these dreams will fall in mid-flight because the would-be entrepreneur didn’t build his business on a solid foundation of planning and actions.

Before you quit your job and strike out on your own, think about the following pitfalls you might face along the way:

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6 Benefits of a Digital Product Business

If you’re looking for a business model that allows you to generate genuinely passive income and have the potential to make a lot of money in the process, then a digital product business might just be right for you. Digital products are products that exist solely in digital format and include the likes of software, eBooks, e-courses and computer games. They also happen to offer perhaps the best business opportunity of any type of product, so read on to find out what makes them such a great choice for making money online.

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Joe was especially helpful to me in taking my visionary ideas and then clothing them, not just with graphics, but also in actual long range plans that could then be used to bring others into shared tasks of implementing those plans.

Zeb Bradford Long, Executive Director PRMI